Web Copywriter
Chattogram - Content Development - Full-time
Status: Open
XPONENT manages a growing portfolio of websites dedicated to promoting and selling a diverse range of products and services. Currently, we operate multiple established sites and are launching new ones, each crafted to meet unique audience needs and business goals. To support this growth, we are building a talented team of copywriters who excel at creating persuasive, engaging, and results-driven content.
As a copywriter, you will play an integral role in developing effective website copy, including product and service descriptions, landing pages, email marketing, and social media content. Your work will help strengthen our brand presence across digital platforms and connect with our diverse customer base.
Job Responsibilities
- Write compelling copy for landing pages, product descriptions, and general website content.
- Create impactful ad copy for social media, email, and paid advertising.
- Develop engaging scripts for YouTube to boost brand awareness and drive traffic.
- Craft effective email campaigns to attract, nurture, and convert leads.
- Write engaging social media posts to connect with audiences and promote our brand.
- Produce SEO-optimized content to improve search rankings and drive organic traffic.
- Participate in A/B testing initiatives to refine copy and enhance conversion rates.
Requirements
- Bachelor’s degree in journalism, English, communications, or a related discipline.
- Proven experience as a web copywriter or content writer.
- Strong understanding of SEO best practices and keyword research.
- Excellent writing and editing skills, with an ability to produce clear, concise, and persuasive copy.
- High attention to detail.
- Knowledge of content management systems (CMS).
- Passion for digital marketing and a keen eye for detail.
- Exceptional writing and research abilities.
- Ability to work independently or as part of a team to meet deadlines.
- Strong organizational skills and the ability to multitask.
Salary : Starting at BDT 45k+ (Negotiable for the right candidate)
How to apply
Please send your application explaining why you are the right candidate for this position, along with your expected salary and latest CV, and include the position name in the subject line, to hr@xponent.com.bd.